Nurtraceutical Industry And Sports Nutrition, Hope this will help...

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What is Sports Nutrition?

What is sports nutrition? The term is self-explanatory. Sport nutrition is simply nutrition recommended for individuals involved in sports, serious athletes. In order for an athlete to reach their optimal performance, it is recommended they consume certain types of foods and fluids in certain quantities.

Serious athletes require specific nutrients during training as well as during performance periods. For example, while an athlete is performing or competing, their body needs plenty of energy. Carbohydrate and protein intake is important to provide energy and also to maintain a healthy body weight, build and repair tissue, as well as replenish glycogen stores.

Fat intake is also important in sports nutrition, specifically essential fatty acids and fat-soluble vitamins. A sports nutrition diet should provide moderate amounts of fat.

Many athletes take vitamin and mineral supplements to help provide adequate energy. Nowadays even if an athlete follows a proper diet, consisting of recommended amounts of nutrients, there is still need to take supplements. The reason is the soils are so depleted that the foods that grow on these soils don't have the nutrients they used to have 50-60 years ago.

Some athletes aim to restrict their energy intake, follow strict weight-loss diets or decide to eliminate certain food groups from their diet. In these cases supplements are absolutely necessary to make up for the vitamins and minerals missing from their daily food intake.

In sports nutrition, fluids are definitely important. During exercise, fluids are naturally lost. In order to balance fluids in the body, an athlete should always drink plenty of liquids before, throughout and after a performance.

Many athletes drink sports drinks which provide electrolytes and in many cases carbohydrates. These ingredients help to fuel muscles, maintain blood glucose levels, quench thirst and prevent the athlete from becoming dehydrated.

Because nutrition and fitness are such hot topics in society today, including sports nutrition, there are hundreds of resources available to the individual. Organizations within the sports world are equipped to advise and support serious athletes regarding sports nutrition.

There is also sports nutrition software available for computers and palm devices to help an athlete monitor their nutrition and fitness practices. These software programs asses athlete's needs and based on these specific needs and goals create meal plans and meal suggestions.

Providing a convenient sports nutrition companion, a palm device is a great idea for serious athletes. Some of these programs can actually be obtained free of charge. Using a palm device to track and monitor a sports nutrition and fitness regime is convenient and quite beneficial. An athlete can quickly have access to their personal data when using a palm.

In the United States and all of North America, there are many serious, competitive athletes. Their goal through training and competing is to win. Following suggestions and recommendations for sports nutrition one can see these goals and dreams become a reality.

Ivan Nikolov, a top five natural bodybuilder, shares with you his experience and knowledge in meal planing, sports nutrition and training. To learn more visit his web site http://www.ivannikolov.com. For more on sports nutrition and meal planning visit his "Fitness Nutrition Advisor" page.

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Now, the $2 billion-worth sports nutrition industry has moved away from the plain-tasting protein powders into a bigger pool of choices for customers. Available in almost any drug stores or supermarkets are energy bars, meal replacement products, protein powders, individual items (e.g., creatine, L-carnitine), amino acids, herbs, prohormones (hormone precursors); vitamins; minerals; and combination products. Because of this the sports nutrition nutraceutical industry is considered a 'niche' market and an offshoot of the mainstream food industry.

Competition factors for the Sports Nutrition Market

Product/brand differentiation

Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for.

Research-substantiated claims.

Consumers� ability to make intelligent choices should never be underestimated. People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements Sports Nutrition Home Study by celebrities.

Core products and strategies

A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar).

E-commerce

For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option.

Basis for marketing strategy

The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want:

Something New

Retailers and consumers clamor for "new," whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents.

Excellent Tasting All-natural products

Consumers are also looking for products that taste good and are easy to take. Taste is a major feature that can either make or break a product. The hunt is on for manufacturers to come up with better and new flavors.
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